Campaign Data
ROAS (Gross)
β
ROAS (Net)
β
Profit ROAS
β
CAC
β
AOV
β
Net Profit
β
Diagnostics
CPMβ
CPCβ
CTRβ
CVRβ
MERβ
Frequencyβ
Break-Even Guardrails
βContribution / Orderβ
Break-Even CACβ
Break-Even ROASβ
Max Ad Spend @ BEβ
Guardrails use current AOV, COGS/order, shipping & % fees (discounts, refunds, gateway, tax). If CAC β€ BE CAC, youβre profitable before fixed overhead.
Scaling Simulator
Assumes CPC & CVR stay constant.Projected Revenueβ
Projected Ordersβ
Projected Net Profitβ